Case Studies
Examples of performance-focused growth work across paid acquisition channels.
B2B Software Client
Challenge: Acquisition costs were too high, campaign structure was inefficient, and scaling was constrained by poor account organization.
Approach: Rebuilt campaign structure, improved search intent segmentation, tightened budget allocation, and aligned traffic with higher-converting landing pages.
Result: Reduced CPA by 37% and increased ROAS to 2.8x while improving account clarity for future scaling.
E-commerce Brand
Challenge: The brand wanted to increase spend without destroying profitability.
Approach: Expanded acquisition through paid social support, improved retargeting structure, and refined traffic allocation around more efficient segments.
Result: Scaled ad spend from $2K to $15K per month while maintaining profitable acquisition costs.
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